Zemis.com, an online specialty retailer with a focus on world cultures, launched its unique Easter egg gift line. This line includes Faberge eggs, hand-crafted egg cases, eco-friendly bunny toys and organic gift baskets. It's a very unique retailer which mainly sells jewellery but launched this special seasonal line to attract more customers. The release also promotes the Wonders of the World collection inspired by different cultures from around the world.
The release is very descriptive and while it provides links to the website, it lacks interactive material such as photos or videos on the actual release. The headline itself needs to be changed to make the launch stand out and not simply announce the products available in order to differentiation Zemis.com. Additionally, the launch would benefit from more promotional events and publicity in order to overcome its most pressing challenge: to sustain attention after the seasonal collection is gone.
