SELECT 55 -- The Lightest Beer in the World -- Launched Nationwide

SELECT 55 -- the lightest beer in the world -- launched nationwide on Feb. 1st. SELECT 55, brewed by Anheuser-Busch, is targeted toward a segment of adult drinkers who are seeking lower-calorie alcohol beverages to complement their busy lifestyles.

To build awareness of the launch, SELECT 55 was featured in a Super Bowl ad. To view the ad click here.

SELECT 55's launch will also be supported by an all-new Web site -- Select55.com -- that will provide a unique online community for adult beer drinkers, with daily news and updates via "The Lightest Blog in the World," and a place for fans of SELECT 55 to interact.

To view press release click here.

Pounse.com Introduces Users Through Facebook Friends

Pounse.com, a free invitation-only online dating site based in LA, has re-launched its Web site by incorporating a Facebook (FB) Connect Feature. With this new FB feature, new members on pounse.com will be able to easily click on the “Connect to Facebook” button where they will be prompted to download pounse.com on their FB account. By doing so, members will be able to invite their FB friends to sign up to the site and will be able to post a pre-made status update announcing their new membership. From now through the end of February, users can sign up without an invitation. For every new invited member via FB, the site will be donating $1 toward Haiti relief

Please click HERE for the full release

Love Is in the Air at Whataburger

Whataburger is celebrating Valentine’s Day with a special ‘I love Patty Melt’ deal from 5 to 10 p.m. on Sunday, February 14^th. When a couple visits a Whataburger, they can purchase a Patty Melt Whatameal and receive a second meal free with dine-in purchase. Whataburger’s consumers can log onto their Web site to ask their Valentine to join them for an ‘I Love Patty Melt’ night with an e-vite. Couples’ stories detailing how they met at Whataburger make this campaign heartfelt and add an explanation of consumer's engagement with the brand in a different way.