Last step for TRG contest!

Can you make the connection to win the prize?

Unique Easter Gift Baskets, Faberge Easter Eggs and other Easter Gifts

Zemis.com, an online specialty retailer with a focus on world cultures, launched its unique Easter egg gift line. This line includes Faberge eggs, hand-crafted egg cases, eco-friendly bunny toys and organic gift baskets. It's a very unique retailer which mainly sells jewellery but launched this special seasonal line to attract more customers. The release also promotes the Wonders of the World collection inspired by different cultures from around the world.

The release is very descriptive and while it provides links to the website, it lacks interactive material such as photos or videos on the actual release. The headline itself needs to be changed to make the launch stand out and not simply announce the products available in order to differentiation Zemis.com. Additionally, the launch would benefit from more promotional events and publicity in order to overcome its most pressing challenge: to sustain attention after the seasonal collection is gone.

Click here to view the release.

Are You Ready For Your Shot?

Do you have what it takes to be a legend? Jose Cuervo is willing to help you find out! The company, along with North American distributer, Diageo, is sponsoring CuervoGames. The games will visit 20 cities across the United States with contestants competing in five physical challenges that reflect the history and tradition of the Cuervo family, Mexico’s heritage and the production of tequila. Teams of four must audition for their city by creating a profile on Facebook. The three teams with the most votes will then compete at the regional competition. The regional winners will go on to compete for prizes in Las Vegas.

Click here to read the release.
Want to see what it's all about? (Once on the site, click on "events")
If you have time, read this as well.

PEEPS(R) Brand Candies Providing Prizes for Media Hosted Art Contests

Just Born, Inc., makers of PEEPS® Brand Marshmallow Candies, will be donating prizes to media sponsored PEEPS® Diorama Contests this Easter. The contests, which will be sponsored by The Washington Post, Denver Post and Pioneer Press among others, encourages fans to show their creativity using PEEPS®. A minimum of 24 media outlets will receive PEEPS® Brand Prize Packages for their first and second place winners. The first place prize package (valued at $150) will include a sparkling, hand-blown glass PEEPS® Chick with Swarovski crystal eyes. The second place prize package (valued at $100) will include a PEEPS® Tote Bag and baseball cap. Both prizes will be packed in a Just Born Gift Box with PEEPS® and other Just Born candy brands.

Press Release

Doggie Bags West Launches New Web Site and "Earth Friendly Dog of the Month" Contest!

Doggie Bags West, an environmentally friendly company that produces dog bag dispensers and bio-degradable dog bags just launched a new web site that includes social networking features, including a company blog, a YouTube video, links to the company Facebook page and streaming Twitter feed. As part of the launch, the company launched a promotion asking dog owners to submit pictures of their dogs, a short bio and an answer to the question “what are you and your dog doing to help reduce your carbon paw print?” Winners are chosen each month and the dog will be featured on the Doggie Bags West blog as well as receive an In-Home Use Dispenser along with 200 doggie bags. Additionally, the company is donating $1 to the Humane Society for each entry.

Click Here to read the company release

March Madness in 3D

CBS Sports teams up with the NCAA, LG Electronics USA and Cinedigm Digital Cinema Corp. to present for the first-time ever the 2010 NCAA Men's Final Four semifinal and national championship games in 3-D.

Fans can catch the live 3D action in Indianapolis, Indiana, at Lucas Oil Stadium and NCAA's interactive fan event "Bracket Town" held at the Indiana Convention Center OR fans can view the games in up to 100 of Cinedigm's Certified Digital Cinemas nationwide.

Click here for the press release!

The Kardashians Are Selling Something Else...

PerfectSkin announces that Kim, Kloe and Kourtney Kardashian will exclusively serve as spokeswomen for its new skin care system, which promises to deliver better skin through its three-step application process. PerfectSkin will be available for purchase starting spring 2010.

For the complete release: >> click here <<

FM World Charities Uses Music & Media to Save Lives

FM World Charities, founded by record producer Eric Gast, is a not-for-profit "rock & roll" charity that supports global health care and initiatives- where music reaches out to meet awareness. On March 10th at 7:30PM, the charity is staging an event, "FM Down Under", hosted by comedian Chuck Nice (VH1's "Best Week Ever"), at New York's music landmark, Webster Hall. Musicians such as The Kin and Tamarama will perform. The event will raffle off a guitar signed by musician Rosanne Cash, and a bass guitar will be raffled off on the live streaming web feed of the event at: www.fmworldcharities.org. The event will also be streamed live through bnetTV.com. Proceeds from "FM Down Under" will go towards FM's medical initiatives in Australia.

View press release here

International Paper Launches 'Down to Earth' Website

International Paper, a global paper and packaging company, has recently launched a new Web site “Down to Earth” (down2earthonline.com) as a companion to its printed educational “Down to Earth” brochures. The goal of the Web site is to make it easier to educate the public environmental issues and trends in the paper and printing industries, particularly addressing misperceptions and presenting a balanced and fact-driven picture about paper and the environment.

To read the press release, click HERE

SELECT 55 -- The Lightest Beer in the World -- Launched Nationwide

SELECT 55 -- the lightest beer in the world -- launched nationwide on Feb. 1st. SELECT 55, brewed by Anheuser-Busch, is targeted toward a segment of adult drinkers who are seeking lower-calorie alcohol beverages to complement their busy lifestyles.

To build awareness of the launch, SELECT 55 was featured in a Super Bowl ad. To view the ad click here.

SELECT 55's launch will also be supported by an all-new Web site -- Select55.com -- that will provide a unique online community for adult beer drinkers, with daily news and updates via "The Lightest Blog in the World," and a place for fans of SELECT 55 to interact.

To view press release click here.

Pounse.com Introduces Users Through Facebook Friends

Pounse.com, a free invitation-only online dating site based in LA, has re-launched its Web site by incorporating a Facebook (FB) Connect Feature. With this new FB feature, new members on pounse.com will be able to easily click on the “Connect to Facebook” button where they will be prompted to download pounse.com on their FB account. By doing so, members will be able to invite their FB friends to sign up to the site and will be able to post a pre-made status update announcing their new membership. From now through the end of February, users can sign up without an invitation. For every new invited member via FB, the site will be donating $1 toward Haiti relief

Please click HERE for the full release

Love Is in the Air at Whataburger

Whataburger is celebrating Valentine’s Day with a special ‘I love Patty Melt’ deal from 5 to 10 p.m. on Sunday, February 14^th. When a couple visits a Whataburger, they can purchase a Patty Melt Whatameal and receive a second meal free with dine-in purchase. Whataburger’s consumers can log onto their Web site to ask their Valentine to join them for an ‘I Love Patty Melt’ night with an e-vite. Couples’ stories detailing how they met at Whataburger make this campaign heartfelt and add an explanation of consumer's engagement with the brand in a different way.

Gracianna Winery Featured in Cooking with Paula Deen Magazine

Gracianna Winery, a small upstart winery in Healdsburg, CA, is currently featured in the "batch of ideas" section of the Jan/Feb issue of "Cooking with Paula Deen" magazine. Gracianna's mission is to help others express what they are grateful for and has even dedicated a portion of its web site for visitors to share their gratitude with the world. Gracianna is a family-owned small production winery and continues to grow as more and more people discover the wine and share their stories of gratitude.

To view this press release, visit...

http://www.prnewswire.com/news-releases/gracianna-winery-featured-in-cooking-with-paula-deen-magazine-81960927.html

To visit Gracianna's web site to share with the world what YOU are grateful for, visit...

http://www.gracianna.net/

High School Students Take Avista's Energy Efficiency Challenge

(SPOKANE, Wash., Jan. 28) – Avista Corp., an energy company, issued the challenge for its Every Little Bit Video contest and high school students within Avista’s three-state service area. There were 138 submissions of student-created short videos that inform and inspire others to take part in saving energy and conserving resources. The Grand Prize winners, students from Mead High School (Spokane, Wash.), won with the theme “Cleaner, Greener, Healthier." Mead High School will receive a $2,500 technology grant from Avista and, compliments of NxNW Production, a day of editing with the award-winning production company. View the top five videos at www.everylittlebit.com. For more information about Avista, visit www.avistacorp.com.

To read the press release, click here

Iron Man is ready to ROCK

AC/DC and Jon Favreau have teamed up to create an unforgettable soundtrack for the upcoming film, Iron Man 2, set to hit theaters May 7, 2010. In anticipation for the blockbuster sequel, AC/DC shot a video for “Shoot to Thrill.” The video, which combines footage form the band’s world tour this past year, as well as exclusive clips from the film, will premiere to the world on January 26, at 10 a.m.

Want to watch the video? Shoot to Thrill

To read the press release, please click here.

Dr Pepper Celebrates Its 125th Anniversary

On January 25, Dr Pepper announced that 2010 would be a celebratory year for the brand, as plans were unveiled for a wide range of activities to honor the 125 year old soda. Riding the success of its "Trust me, I'm a Dr" campaign, Dr Pepper plans on revealing a new ad on Super Bowl Sunday featuring Gene Simmons and Paul Stanley. Dr Pepper also hopes to reconnect with its younger consumers during this eventful time through Facebook and Twitter. Festivities already kicked off with the ringing of the closing bell on Wall Street, so it'll be interesting to see what Dr Pep has up their sleeves for the coming year.

http://www.prnewswire.com/news-releases/cheers-to-125-years-dr-pepper-celebrates-a-legacy-of-flavor-and-success-82587912.html

Here is release.

College Students Rave About Their Favorite Study Companion- Tea!

Cindi Bigelow, President of Bigelow Tea, a specialty tea company based in Connecticut, recently visited Boston College to talk to students about the benefits of drinking tea. Bigelow roamed the halls of the campus with a video camera asking students about their tea drinking habits and explaining the advantages of drinking this herbal beverage versus other caffeine drinks.

To view the video, please click here:

http://www.youtube.com/watch?v=rmyisHOGr-k

To read the release, please click here:

http://www.marketwire.com/press-release/Boston-College-Students-Talk-Tea-With-Cindi-Bigelow-of-Bigelow-Tea-1107720.htm

Finlandia Vodka Celebrates 40 Years of Getting People Drunk

Forty years ago, Finlandia Vodka was born in Scandinavia and brought to the U.S. as the first imported premium vodka. Today, Finlandia is the 2nd most popular vodka in Europe and the 5th largest brand of vodka globally. In honor of its 40th birthday, Finlandia is offering special gift packages throughout the year and holding anniversary celebrations.

Cheers!

Check out the entire release here: http://bit.ly/a8TrZq

Little Debbie Turns 50!

It is Little Debbie’s 50^th anniversary. To celebrate, Little Debbie is giving away 50 vacation packages as part of The Great American Getaway. The vacation package includes two roundtrip tickets to anywhere in the U.S., two nights in a Holiday Inn, a rental car for two days, and a $200 cash card.

To view the press release, visit http://www.prnewswire.com/news-releases/little-debbier-turns-50-81969217.html

Valentine's Day vs Mother's Day

Serenata Flowers, a U.K-based online flower retailer, released a report that finds men spend 50 percent more on gifts for their significant other on Valentine’s Day than they do on their mother for Mother’s Day.

“We thought the figure might be a little higher—maybe around 10 percent or 20 percent more—but 50 percent more is quite a shock,” Peter Ahl, managing director of Serenata Flowers, said. “Maybe there aren't as many mummy's boys out there as there used to be. But at the same time it does show that most men are willing to push the boat out at Valentine's Day. It also confirms the old saying about a son being a son until he meets a wife.”

Complete Release: Men Splash Out More on Wives Than Mums

SFMOMA and Gap Partner to Create Limited Edition T-Shirt Collection in Celebration of Museum's 75th Anniversary

San Francisco Museum of Modern Art (SFMOMA) collaborates with GAP, a San Francisco-based company, to issue a line of limited-edition t-shirt collection to celebrate SFMOMA's 75th anniversary. The t-shirts, designed by nine well-known artists in the Bay Area, will be available at affordable price since January 16, 2010 at SFMOMA Museum store, its online store and GAP stores in the Bay Area.

Link to the press release
http://www.prnewswire.com/news-releases/sfmoma-and-gap-partner-to-create-limited-edition-t-shirt-collection-in-celebration-of-museums-75th-anniversary-81521392.html

Tide Celebrates the Diverse, Individual Style of Americans in New Advertising Campaign

The new Tide campaign will focus on promoting the individual style of its customers through the message "Style is an Option. Clean is not" with an update version of their logo. Their campaign will include very traditional marketing efforts such as TV spots, print ads, in-store marketing, PR efforts and outdoor advertising. They have partnered with Saatchi & Saatchi for the TV ad which has already aired. The campaign is about more than the cleaning ability of Tide but about the importance of Tide in personal expression and how people feel about themselves. The campaign takes an integrated approach toward marketing this message but lacks the use of social media efforts and non-traditional media and efforts which would help establish an even deeper connection between Tide and its consumers.


Link to press release:
http://multivu.prnewswire.com/mnr/tide/42056/

Sweethearts Unveils Modern Ways to Say “I Love You”

Sweethearts candy has announced that for the first time in its 145-year history, the chain will be reviving their sweets with new flavors and modern expression chosen by America. The company utilized an online contest to get Americans empowered and ready to vote on how they wanted to say I love you. Some of the new phrases for 2010 are “Tweet Me” and “Text Me”. As most of the choices were technology driven, consumers are also getting the chance to utilize Twitter and the ever-popular iPhone. The company has recently created the first iPhone App that works with a Twitter account.

Link: http://multivu.prnewswire.com/mnr/sweethearts/41983/