Wednesday, March 10, 2010

FM World Charities Uses Music & Media to Save Lives

FM World Charities, founded by record producer Eric Gast, is a not-for-profit "rock & roll" charity that supports global health care and initiatives- where music reaches out to meet awareness. On March 10th at 7:30PM, the charity is staging an event, "FM Down Under", hosted by comedian Chuck Nice (VH1's "Best Week Ever"), at New York's music landmark, Webster Hall. Musicians such as The Kin and Tamarama will perform. The event will raffle off a guitar signed by musician Rosanne Cash, and a bass guitar will be raffled off on the live streaming web feed of the event at: www.fmworldcharities.org. The event will also be streamed live through bnetTV.com. Proceeds from "FM Down Under" will go towards FM's medical initiatives in Australia.

View press release here

Tuesday, March 9, 2010

International Paper Launches 'Down to Earth' Website

International Paper, a global paper and packaging company, has recently launched a new Web site “Down to Earth” (down2earthonline.com) as a companion to its printed educational “Down to Earth” brochures. The goal of the Web site is to make it easier to educate the public environmental issues and trends in the paper and printing industries, particularly addressing misperceptions and presenting a balanced and fact-driven picture about paper and the environment.

To read the press release, click HERE

Thursday, February 11, 2010

SELECT 55 -- The Lightest Beer in the World -- Launched Nationwide

SELECT 55 -- the lightest beer in the world -- launched nationwide on Feb. 1st. SELECT 55, brewed by Anheuser-Busch, is targeted toward a segment of adult drinkers who are seeking lower-calorie alcohol beverages to complement their busy lifestyles.

To build awareness of the launch, SELECT 55 was featured in a Super Bowl ad. To view the ad click here.


SELECT 55's launch will also be supported by an all-new Web site -- Select55.com -- that will provide a unique online community for adult beer drinkers, with daily news and updates via "The Lightest Blog in the World," and a place for fans of SELECT 55 to interact.


To view press release click here.

Pounse.com Introduces Users Through Facebook Friends


Pounse.com, a free invitation-only online dating site based in LA, has re-launched its Web site by incorporating a Facebook (FB) Connect Feature. With this new FB feature, new members on pounse.com will be able to easily click on the “Connect to Facebook” button where they will be prompted to download pounse.com on their FB account. By doing so, members will be able to invite their FB friends to sign up to the site and will be able to post a pre-made status update announcing their new membership. From now through the end of February, users can sign up without an invitation. For every new invited member via FB, the site will be donating $1 toward Haiti relief

Please click HERE for the full release


Sunday, February 7, 2010

Love Is in the Air at Whataburger


Whataburger is celebrating Valentine’s Day with a special ‘I love Patty Melt’ deal from 5 to 10 p.m. on Sunday, February 14th. When a couple visits a Whataburger, they can purchase a Patty Melt Whatameal and receive a second meal free with dine-in purchase. Whataburger’s consumers can log onto their Web site to ask their Valentine to join them for an ‘I Love Patty Melt’ night with an e-vite. Couples’ stories detailing how they met at Whataburger make this campaign heartfelt and add an explanation of consumer's engagement with the brand in a different way.

Thursday, January 28, 2010

Gracianna Winery Featured in Cooking with Paula Deen Magazine


Gracianna Winery, a small upstart winery in Healdsburg, CA, is currently featured in the "batch of ideas" section of the Jan/Feb issue of "Cooking with Paula Deen" magazine. Gracianna's mission is to help others express what they are grateful for and has even dedicated a portion of its web site for visitors to share their gratitude with the world. Gracianna is a family-owned small production winery and continues to grow as more and more people discover the wine and share their stories of gratitude.

To view this press release, visit...


To visit Gracianna's web site to share with the world what YOU are grateful for, visit...

High School Students Take Avista's Energy Efficiency Challenge

(SPOKANE, Wash., Jan. 28) – Avista Corp., an energy company, issued the challenge for its Every Little Bit Video contest and high school students within Avista’s three-state service area. There were 138 submissions of student-created short videos that inform and inspire others to take part in saving energy and conserving resources. The Grand Prize winners, students from Mead High School (Spokane, Wash.), won with the theme “Cleaner, Greener, Healthier." Mead High School will receive a $2,500 technology grant from Avista and, compliments of NxNW Production, a day of editing with the award-winning production company. View the top five videos at www.everylittlebit.com. For more information about Avista, visit www.avistacorp.com.


To read the press release, click here