SELECT 55 -- the lightest beer in the world -- launched nationwide on Feb. 1st. SELECT 55, brewed by Anheuser-Busch, is targeted toward a segment of adult drinkers who are seeking lower-calorie alcohol beverages to complement their busy lifestyles.
To build awareness of the launch, SELECT 55 was featured in a Super Bowl ad. To view the ad click here.
SELECT 55's launch will also be supported by an all-new Web site -- Select55.com -- that will provide a unique online community for adult beer drinkers, with daily news and updates via "The Lightest Blog in the World," and a place for fans of SELECT 55 to interact.
To view press release click here.
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