The new Tide campaign will focus on promoting the individual style of its customers through the message "Style is an Option. Clean is not" with an update version of their logo. Their campaign will include very traditional marketing efforts such as TV spots, print ads, in-store marketing, PR efforts and outdoor advertising. They have partnered with Saatchi & Saatchi for the TV ad which has already aired. The campaign is about more than the cleaning ability of Tide but about the importance of Tide in personal expression and how people feel about themselves. The campaign takes an integrated approach toward marketing this message but lacks the use of social media efforts and non-traditional media and efforts which would help establish an even deeper connection between Tide and its consumers.
Link to press release:
http://multivu.prnewswire.com/mnr/tide/42056/
No comments:
Post a Comment