Dr Pepper Celebrates Its 125th Anniversary

On January 25, Dr Pepper announced that 2010 would be a celebratory year for the brand, as plans were unveiled for a wide range of activities to honor the 125 year old soda. Riding the success of its "Trust me, I'm a Dr" campaign, Dr Pepper plans on revealing a new ad on Super Bowl Sunday featuring Gene Simmons and Paul Stanley. Dr Pepper also hopes to reconnect with its younger consumers during this eventful time through Facebook and Twitter. Festivities already kicked off with the ringing of the closing bell on Wall Street, so it'll be interesting to see what Dr Pep has up their sleeves for the coming year.

http://www.prnewswire.com/news-releases/cheers-to-125-years-dr-pepper-celebrates-a-legacy-of-flavor-and-success-82587912.html

Here is release.